Trends and Issues in Global Tourism 2012

Edited by Roland Conrady and Martin Buck, “Trends and Issues in Global Tourism 2012” explores various facets of the tourism sector, including aviation, hospitality, destination management, marketing, and distribution. It delves into contemporary challenges, particularly those stemming from developments in social media, corporate social responsibility, and eco-mobility. The book emphasizes sustainability within the global tourism sector, with a special focus on eco-mobility. Contributions from notable figures in institutions such as the UNWTO and top executives from various segments of the tourism and travel industry enrich the content. The articles are based on presentations and panel discussions from the ITB Berlin Convention, the world’s largest tourism convention.